ISMAYA Group attended IDEAFEST 2026, Indonesia’s largest creative festival, which marked its 15th year and ran from the 4th to the 6th of September at the Jakarta Convention Center, with a retail booth featuring a citywear collection in collaboration with Tenue de Attire.
Over two decades, ISMAYA had grown from a single venue into Indonesia’s largest and most diverse lifestyle and F&B ecosystem, serving millions of guests across dining, nightlife and events each year. The refreshed identity marked the group’s next chapter — a look designed to feel as dynamic as the community it served while keeping intact the two things that had defined ISMAYA from the start: an uncompromising commitment to quality across every brand, and the guiding philosophy behind it all, “Creating the Good Life.”
The booth doubled as guests’ first hands-on look at ISMAYA’s renewed spirit, brought to life through an exclusive ISMAYA x Tenue de Attire merchandise line. Beyond shopping the collection, visitors could grab a coffee at a dedicated Djournal Coffee pop-up and watch their pieces being personalised on the spot through a live embroidery station — turning a retail visit into a small ritual of its own.
The concept aligned naturally with IDEAFEST’s theme that year. ReHumanize called for reclaiming what technology could not replicate, and the booth answered with something tactile: a live-embroidered patch, a shared cup of coffee, and a face-to-face moment of discovery — reminding guests that some experiences were still worth showing up for in person.
More than a retail moment, the booth was where ISMAYA’s next chapter met its community face to face, letting people see, touch and wear the new look for themselves.
The post ISMAYA Group, Indonesia’s Largest Lifestyle and F&B Ecosystem, Debuts Its Renewed Spirit at IDEAFEST 2026 appeared first on Indonesia Expat.